In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station.
Century Group of Companies has retained the rights on media outside Patna Railway Junction for another 10 years. Earlier, the company had held the exclusive rights at the entire station.
Shashi Chaudhary, Director of the company, told Media4Growth plans are afoot to overhaul the media assets that it has retained, to make them more attractive to advertisers.
The company is also making investments towards increasing the media options for advertisers by installing digital screens at the railway station. Currently the company has installed a screen of 21x12 feet at the entrance of the station
Chaudhary also informed that the company is revamping the structures at other stations under the East Central railway network, which are handled by them. These include Danapur, Dhanbad, Mugalsarai, Sonepur and Samstipur. So plans are on to add digital media options at these stations as well.
(This article was originally published on http://www.media4growth.com/ooh-news/century-group-partially-retains-media-rights-at-patna-rail-junction-3461)