TOOH, or Traditional Out Of Home, is the grand old father of outdoor advertising. It includes hoardings, billboards, posters, wallscapes, unipoles, gantry and comes in various sizes & forms.
TOOH is the pioneer outdoor segment that has existed for a long time. Due to its high visibility and tactical high traffic area location, it has found immense relevance in pop culture, and thus, is the most common form of OOH media.
Traditional Outdoor is a favourite among marketers for 360 degree brand campaigns. This high impact medium elevates a brand in the conscience of the consumer with its larger than life charm.