TOOH
Traditional Out Of Home
TOOH, or Traditional Out Of Home, is the grand old father of outdoor advertising. It includes hoardings, billboards, posters, wallscapes, unipoles, gantry and comes in various sizes & forms.
TOOH is the pioneer outdoor segment that has existed for a long time. Due to its high visibility and tactical high traffic area location, it has found immense relevance in pop culture, and thus, is the most common form of OOH media.
Traditional Outdoor is a favourite among marketers for 360 degree brand campaigns. This high impact medium elevates a brand in the conscience of the consumer with its larger than life charm.
WHY TOOH
- Huge, and therefore attention getting- High impact medium that can’t be turned off like TV, Radio.
Builds immediate brand awareness in contrast with other mediums like print and TV. - Geographically targeted – situated in numerous territories across range of formats strongly appealing to the viewer’s mindset.
- Connects with a captive group of spectators with an exclusive, uncluttered message.
- Great conversion rates – High influencing power to drive sales for advertisers; people who tend to see OOH ads many times are more likely to make a purchase.
- Cost effective – Delivers a low cost per impression.
SOLUTIONS
- Footover bridge
- Gantry
- Hoardings
- Lollipops
- Unipoles
- Road over bridge
- Pole Kiosk
- Branding
- Booth branding
- LC gates