MOOH
Metro Out Of Home
The metro is rapidly becoming the preferred mode of transportation in Indian urban areas. With roads marred by potholes and streets constantly congested with vehicles, the metro emerges as a salvation for the nation’s transportation woes. It has proven beneficial for both daily commuters and leisure travelers alike.
On one hand, it has reduced travel distances for passengers; on the other, it has expanded opportunities for advertisers. Taking advantage of the metro’s popularity, marketers have started utilizing metro rails and platforms to promote their products or services. This ranges from co-branding metro stations to innovative metro wrapping, marking a significant evolution in Out-of-Home advertising.
- Metro advertising attracts more eyeballs due to its high visibility as it provides wide/bag space for advertising. Unlike other media, it determines that the brand message captures people’s attention.
- Passengers on metro trains are basically daily commuters. The consistent audience sees the ad on a daily basis, and this repeated exposure results in high viewership and brand awareness.
Two-thirds of metro passengers are city dwellers, advertising through our agency will aid in targeting local audiences and increase foot traffic to your business.