Digital Media – Century Outdoor Media

DOOH

Digital Out Of Home

DOOH, or Digital Out Of Home, is the prodigal son of outdoor advertising. It is defined as a marketing channel where promotional media is dynamically and digitally displayed in outdoor (out of home) public spaces.

Visualise, a dynamic digital screen playing different AV output representing different brands, ideologies, trends, at shopping malls, airports, business centres, food courts, etc. That’s DOOH for you, full of life! The phenomena picked up in the western and European countries, and is being increasingly adapted to in India as well.

Flexible & Dynamic
Shared economy – Ad slotting helps to accommodate upto 10 brands at a time
Programmatic OOH
Higher engagement with vibrant videos
Better ROI
Durable

OOH TO DOOH - THE TRANSITION

The transition from traditional outdoor to digital outdoor is booming with advertisers across the world exploring and adapting to this new phenomena in the outdoor space.

EASY DEPLOYMENT

of media at desired location with city, or nationally

Automated Buying Process

with ads being sold in real time auctions/bids

Programmatic Campaign Management

highly accurate programmatic campaign management minimizing the ambiguity of outdoor advertising

Dynamic Display Ads

targeted to each individual when they walk past

A DIGITAL METAMORPHOSIS OF OOH

A world with topical marketing happening real time, supported with auto-dynamic ad slotting depending on the mood, time or weather of the day - seems like the outdoor space is shifting gear pacing towards a new realm of Offline Media Planning.