AOOH
Airport Out Of Home
AOOH, also known as Airport Out Of Home, is a new chapter in the world of marketing.
A premium setting, informed captive audience, and high dwell time - a lucrative combination. So, any visual advertising media found outside of the home, at the airports and in-flight comprises AOOH media.
- One of the oldest inhabited places in India, historically known as Pataliputra, Patna is the capital and largest city of Bihar.
- 2nd largest city in Eastern India after Kolkata, 19th highest in terms of population.
- The 21st fastest growing city in the world and the fifth fastest growing city in India, selected as one of 100 Indian cities to be developed as a smart city under Govt. of India’s flagship Smart Cities Mission.
- Major agricultural hub & trade centre for grain, sugarcane & rice.
- 16th busiest air terminal in India, the capacity to park 6 aircrafts, has a 7000 feet runway.
- Several tourist attractions: Patna Sahib, Patna Planetarium, Sanjay Gandhi Jaivik Udyan, Budha Smriti Park, Golghar, Sultan Palace, etc.
- Handled 23,492 International and 78,928 Domestic Aircrafts in 2018-19.
- Proposed new terminal building to be a two-storey structure, equipped with six aerobridges & an apron area to park 14 aircraft at any given time.
- Gaya is famous for historical sites & is an important centre of religious tourism.
- Second-largest contributor to the economy of Bihar.
- Main crops grown are rice, wheat, potatoes, and lentils.
- Well connected with border of East-Nawada, West-AurangaBad, North-Jehanabad, South-Covering Jharkhand State Border.
- Large airport by area, & one of two operating international airports in the states of Bihar & Jharkhand, it is the second-busiest airport in Bihar.
- The airport terminal building, spread over 7,500 square metres can handle 250 incoming & 250 outgoing passengers.
- This airport is mainly seasonal and primarily caters to Buddhist tourists coming from South East Asian countries like Thailand, Vietnam, Myanmar, Cambodia.
- The capital city of Jharkhand, Ranchi is famous for its ethnic handicrafts and metal work.
- The most populated surrounding cities of Ranchi are Dhanbad, Jamshedpur & Bokaro.
- Ranked as 26th busiest airport in India.
- The airport has capacity to handle 500 domestic & 200 international passengers at a time.
- It has a new integrated passenger terminal building, which was inaugurated in March, 2013.
- A new cargo terminal was inaugurated in February 2017.
- Largest aircraft operating on this airport is the Airbus A 320.
- Ranchi airport has a runway length of 8,000 feet.
- Darbhanga is situated in the northern part of Bihar.
- It serves as the headquarters of the Darbhanga district.
- The region has a rich historical and cultural heritage, with influences from various rulers and dynasties over the centuries.
- Darbhanga is renowned for its association with Mithila art, also known as Madhubani painting. This traditional art form is characterized by vibrant colors and intricate designs, often depicting religious themes and rural life.
- Darbhanga Fort: A historical fort built during the 18th century, known for its architectural significance.
- Capital of the Indian state of Tripura.
- Second-largest city in north east India after Guwahati and has a literacy rate of 87.70% as per Census 2011, which is greater than National average.
- Developed under the Smart Cities Mission.
- India’s third international internet gateway after the ones in Mumbai and Chennai.
- Agartala is the busiest Airport of Tripura State, second busiest airport in northeast India and 33rd busiest India.
- AAI has undertaken INR 438 crore to upgrade the airport to provide world class facilities like new runway, terminal, other infrastructure, etc.
- The second busiest city in Assam.
- Present-day Silchar is a trade & processing center for tea, rice, and other agricultural products.
- Economic gateway to the state of Mizoram and part of Manipur.
- Silchar Airport is a 50-year-old airport, operating since World War II.
- Considered to be the fourth busiest airport in the entire North east India following Guwahati, Agartala & Imphal.
- The airport comes under the administrative control of the Airport Authority of India and is being modernized.
- Terminal handling domestic flights can handle aircrafts such as Boeing 737-800 and Airbus A320 with a single asphalt runway with dimensions 7500ft/2286m.
- The airport terminal has 4 check-in counters along with one boarding gate to handle nearly 300 passengers at a given time.
- Tezpur is a city & urban agglomeration in Sonitpur district, Assam state.
- Tezpur is on the banks of the river Brahmaputra, it is the largest of the north bank towns with a population more than 1 Million.
- Famous for Tea plantations, the undulating stretch of tea-gardens along with Forests and National Parks attract a large number of tourists to this area.
- One of the six major airports of Assam.
- Also known as Salonibari Airport, it is located 8 km away from Tezpur. It was constructed in 1942 World War II by the Britishers.
- The airport contains only one terminal & has a capacity of 400 passengers including departure and arrival.
- The airport covers an area of 22 acres (with AAI). The apron can accommodate 1 Airbus A320 and 2 ATR type aircraft at a time.
- Most populous city, main gateway and commercial centre of Nagaland with estimated population of 250,000.
- Located near the border with Assam, along the banks of river Dhansiri, it is the only plains tract of hilly Nagaland, has the only railway station and airport in the state.
- Among fastest growing cities in North East India, it is the centre for arts, handloom and handicrafts for the state.
- Tourism attraction : Diezephe Crafts Village, Rangapahar Reserve Forest, Triple Falls, Chumukedima, Ruzaphema, Rajbari Ruins.
- Airport was built during World War 2, as British supply site during Battle of Kohima with Japan.
- Single domestic terminal with capacity to handle 500 departing and 300 arriving passengers at once.
- Expansion plans underway to meet international norms by buying land at Aoyimti Village.
- Jorhat is the 4th largest city of Assam in terms of population.
- Referred as the ‘Knowledge City of Assam’ and ‘Cultural City of Assam’.
- Major industries include rice, small-scale cottage industries and tea, with about 135 tea gardens in the city.
- Jorhat is considered a good place for modern education.
- 2nd major airport in Assam, by number of passengers carried and cargo tonnage, according to the latest AAI traffic data (Feb 2019).
- Jorhat AFS is the Indian Air Force’s first air base in the East. It is primarily a transport base for launching aircraft that carry out airdrops in the Naga Hills in Nagaland and Arunachal Pradesh.
- It is equipped with two squadrons of An-32 transport aircraft and air logistics are provided from Jorhat to the Kameng, Subansiri, Siang, Lohit and Tirap districts of Arunachal Pradesh.
- Lilabari, one of the beautiful towns located in the North Lakhimpur district of Assam.
- Situated on the banks of River Brahmaputra & provides a beautiful view of the Himalayas beautified with the breathtaking Dirang valley and Sela pass.
- Chief attractions of the town are ancient monasteries, including the Tawang Monastery – a well known Tibetan worship centre.
- Airport has a single runway which has a length of 5480 ft.
- It has one domestic terminal & one boarding gate.
- The airport has the capacity of 400 passengers.
- Itanagar Airport, also known as Donyi Polo Airport, is located at Hollongi, approximately 15 kilometers south of the state capital, Itanagar, in Arunachal Pradesh.
- The airport was inaugurated on November 19, 2022, marking a significant milestone for the region’s connectivity.
- It is the first Greenfield airport in Arunachal Pradesh, built to enhance connectivity and boost economic development in the northeastern region.
- The airport features a 2,300-meter-long runway, which is suitable for the operation of large aircraft, including Airbus A320 and Boeing 737.
- The airport has a modern passenger terminal with a capacity to handle around 200 passengers during peak hours.
- The terminal is designed with sustainable features, including energy-efficient lighting, rainwater harvesting systems, and modern waste management facilities.
The airport has started with domestic flights, connecting Itanagar with major cities in India such as Kolkata and Guwahati, and there are plans to expand its connectivity further. - The airport is expected to boost tourism in Arunachal Pradesh, known for its scenic landscapes, cultural heritage, and biodiversity.
- Deoghar Airport is located in the city of Deoghar in Jharkhand, India. It is situated approximately 6 kilometers from the city center, making it easily accessible to travelers.
- The airport was officially inaugurated on July 12, 2022. It was developed to improve connectivity in the region and support the influx of pilgrims to the famous Baidyanath Temple.
- Deoghar Airport has a 2,500-meter-long runway, capable of handling aircraft like Airbus A320 and Boeing 737, which are commonly used for domestic flights.
- The airport features a modern passenger terminal with a capacity to handle around 200 passengers per hour. The terminal is equipped with contemporary facilities to provide a comfortable experience for travelers.
- Deoghar is a significant religious and tourist destination, known for the Baidyanath Temple, one of the twelve Jyotirlingas. The airport is expected to boost tourism by providing easier access to this and other attractions in the region.
- The airport has commenced operations with flights connecting Deoghar to major Indian cities such as Kolkata, Delhi, and Ranchi, with plans for further expansion of routes.
- The establishment of Deoghar Airport is anticipated to spur economic growth in the region by improving trade, tourism, and business opportunities.
- The airport’s infrastructure is designed with modern amenities, including baggage handling systems, check-in counters, and security features, ensuring efficient operations and passenger convenience.
WHY AOOH
Wider audience reach due to low cost airfares
Establishes an essential connect with NCCS A/B
Airport ads are unavoidable, one can’t skim through it, turn it off or change the channel
Airports provide exposure to a global audience as they are the entry gate to a nation
Innovative advertising options like promotion counter, mobile charging units, digital media, product display
80% of frequent notice advertising and 42% take action to learn more about a product, brand or service seen in an airport advertisement
Indian airports witnessed a total of 34.4 crore passengers during 2018-19, a growth of 11.6% compared to last year